Will this get us leads?

Directly, rarely. What it does is keep you credible while other channels do the converting, and it consistently helps with hiring. We would rather tell you that than promise a pipeline it will not deliver.

The ones your buyers and your future technicians actually use, which in this trade is a short list. Being good on two beats being absent on five.

We have no photos. Can you still do it?

Not well, and we will not pretend otherwise. We will show you what to capture and how little effort it takes. If your crews cannot do it, this is the wrong service to start with.

Who writes the posts?

We do, in your trade's language, and nothing about a specific job goes out without your approval.

Technician composing an Instagram post of a serviced fire alarm control panel

SOCIAL MEDIA

Trade social that reads like a trade.

Jobsite photography, permit-language captions, on your cadence.

Free audit See the method

01 – HOW THE OFFER IS SHAPED

Three levers for social

Proof

A clean riser room or a finished camera install says more than any slogan. Your jobs are the content.

For exampleA before-and-after of a fire alarm panel replacement, captioned with the system and the city.

Recruit

Your next technician is scrolling before they apply. A feed that shows real work and real crews pulls better applicants.

For exampleA short post on a tech earning a NICET level, aimed at the installers you want to hire.

Credibility

Buyers check your pages before they call back. An active, specific feed confirms you’re a real, working shop.

For exampleA LinkedIn post on a finished nurse call install, in front of the facility directors you bid to.

02 – WHAT THE FIRST NINETY DAYS LOOK LIKE

Social, on a calendar

Day 0
Channel audit
Every profile you have, scored for consistency, activity, and what it says about your shop.
Day 7
Content plan
Which jobs, techs, and systems we’ll feature, and on which channels.
Day 14
Photo workflow
Techs send jobsite photos from the truck. We handle everything after that.
Day 30
First posts live
Proof-of-work posts with permit-language captions, on your cadence.
Day 60
Recruiting push
Posts aimed at the technicians and installers you’re trying to hire.
Day 90
Channel review
What earned calls, applicants, and attention. More of that, less of the rest.

NICET-reviewedCaptions checked against your certified techs

11Inspection terms won for one client

MonthlyRanking reports you can check yourself

One per countyWe will not take your competitor

03 – QUESTIONS WE GET ASKED

Before you ask about social

Does social media actually bring in fire and security work?

Rarely on its own, and we won’t pretend otherwise. It backs up everything else. Buyers check you before they call, and applicants check you before they apply.

Our techs are busy. Who takes the photos?

Your techs snap them on the job. We do the picking, editing, captions, and posting, so it adds seconds to a service call, not an hour.

What about customer sites and security-sensitive installs?

Nothing goes up without your approval. Addresses, panel codes, camera locations, and anything a customer wouldn’t want public stay out of frame.

Which platforms should we be on?

Usually Facebook and LinkedIn for commercial buyers, plus Instagram if you’re recruiting younger techs. We’d rather run two channels well than five badly.

GET THE AUDIT

Send us the site. We’ll send back what’s wrong with it.

One document, no call required, inside two business days. Nothing to sit through first.

Trade social that reads like a trade.

Three levers for social

Proof

Recruit

Credibility

Social, on a calendar

Channel audit

Content plan

Photo workflow

First posts live

Recruiting push

Channel review

Before you ask about social

Send us the site. We’ll send back what’s wrong with it.