Paid search where the calls actually pay.
Every click reports back to GA4. If it does not, we cut it.
Three levers, in order
Diagnose
We audit the site against the way a fire and security buyer actually searches.
For exampleMonthly Ahrefs pull, keyword-by-keyword delta, sent as a PDF you can hand to your boss.
Rank
Technical fixes first, then service pages in your permit language, then citations.
For exampleFourteen service pages rewritten to NFPA 72 language inside month one.
Convert
A page that ranks and does not book a call is a hobby, not a channel.
For exampleCall tracking on the header number, tied to a GA4 conversion event.
The method, on a calendar
- Day 0
Audit
Technical, content and Google Business Profile scored in one document.
- Day 7
Keyword map
Every service and every city you actually serve, ranked by winnability.
- Day 14
First content ship
Two service pages, written in your permit language, live.
- Day 30
First tracked lead
Call tracking and GA4 events wired before we claim anything.
- Day 60
First PDF report
Keyword-by-keyword delta. Four minutes to read.
- Day 90
Optimization cycle
We cut what did not move and double the pages that did.
Before you ask
How long before we see rankings?
Do you work with generalist contractors?
Who writes the content?
What happens if we stop?
Send us the site. We’ll send back what’s wrong with it.
One document, no call required, inside two business days. Nothing to sit through first.