
The Google reviews you should already have.
No fake reviews, ever.
Three levers for reviews
Ask
The best moment to ask is right after a passed inspection or a clean install, while the customer is still relieved.
For exampleA text with a review link sent the day the AHJ signs off, not three weeks later with the invoice.
Respond
Buyers read your replies as closely as the reviews. A professional answer to a bad one earns more trust than silence.
For exampleA calm, specific reply to a complaint about a false alarm, posted in days, not months.
Name the work
A review that says what you did does double duty. It convinces the buyer and feeds the searches you want.
For exampleCustomers prompted to mention the system, like a monitoring upgrade or a sprinkler inspection, instead of just “great service.”
Reviews, on a calendar
- Day 0
Review audit
Count, recency, rating, and response rate on every profile, against the top map results.
- Day 7
Ask flow set
Review requests tied to job close-out, so techs never have to remember.
- Day 14
Backlog answered
Every unanswered review replied to, starting with the negative ones.
- Day 30
First new reviews
Fresh reviews arriving from recent inspections and installs.
- Day 60
Response rhythm
New reviews answered fast, in your voice, and checked before the reply posts.
- Day 90
Review report
Volume, rating, and which services customers mention, by location.
Before you ask about reviews
Can you write reviews for us or buy them?
Can you get bad reviews taken down?
Our customers are property managers. Will they actually leave reviews?
Can we offer a discount for a review?
Send us the site. We’ll send back what’s wrong with it.
One document, no call required, inside two business days. Nothing to sit through first.