Burglar alarm marketing is getting found by the business owners and property managers who need monitored security.
Indigo Tones builds SEO, Google Ads, and websites for commercial alarm companies, built to grow the monitoring account base that determines what your company is worth.
Why isn’t your phone ringing?
Attrition outruns your referrals.
Accounts churn every year: businesses close, buildings sell, contracts lapse. If new RMR isn’t replacing it faster than it leaks, the book shrinks while you’re busy working.
National brands own the search results.
ADT and the VC-funded players spend millions on the generic terms. Competing head-on is a losing game; owning your market’s commercial searches isn’t.
Your takeover pitch never reaches switchers.
Businesses stuck with a national’s contract, bad service, or a dead dealer search for alternatives constantly. Without takeover pages, those calls go elsewhere.
You sell response; your website sells hardware.
Central station monitoring, verified response, line security: the things that win commercial accounts, buried under product photos.
We build around how you actually make money.
Monitoring RMR
RECURRING · THE COMPANY’S VALUECentral station accounts are the book acquirers buy and banks lend against. Every campaign treats new monitored accounts as the win condition.
Takeover accounts
THE CHEAPEST RMRExisting systems switched to your monitoring. No install cost, instant recurring revenue, and the searches behind them run every day.
Commercial installs
PROJECT REVENUE · LEADS TO RMRNew construction and tenant security projects that open monitoring relationships.
Service & inspection agreements
RECURRINGTest-and-inspect contracts and service plans that raise switching costs and cut attrition.
Three services, rebuilt in alarm language.
SEO & GEO
Rank for the commercial monitoring and takeover searches the nationals leave on the table.
→ Found for monitoring, takeovers, installs, and inspections, each on its own terms
→ Answers to the questions switchers ask: contracts, response, UL listing
→ Named when AI tools recommend commercial alarm companies
Explore SEO →Google Ads & LSA
Commercial-only campaigns that don’t bid against ADT’s homeowner budget.
→ Built to dodge the residential money pit
→ LSA setup for your state license
→ Every call tracked back to the work that produced it
Explore Google Ads →Web Design
A site that sells monitoring, not motion sensors.
→ UL-listed central station and response story front and center
→ A clear path for switchers ready to leave their current monitoring
→ WordPress you own outright
Explore Web Design →How you will know it is working.
No borrowed case studies and no invented numbers here. From day one the work is wired for proof: recorded calls, source-tagged leads, and a monthly report that shows which searches produced them. When a business owner fed up with their national alarm company finds you and calls, you hear exactly what they asked for.
“We tried Google Ads twice before with other agencies. Residential calls, wasted money. This time, the first call that rang was a property manager.”
How can we compete with ADT’s marketing budget?
You do not outspend them. You outspecify them. The nationals buy broad, generic terms; commercial buyers in your market run specific, local searches the big budgets never bother with. Those searches are winnable, and they are the ones that produce RMR. Which ones? That is exactly what your audit maps.
Can marketing actually target takeover accounts?
Directly. Every week, businesses stuck in alarm contracts they resent go looking for a way out and a better deal. We make sure those searches land on you, and that the contract question gets answered honestly enough to turn them into your cheapest new RMR.
Does new marketing help with attrition, or just new accounts?
Both. A stronger, more visible presence raises switching costs on the accounts you already have. When a building changes managers, your company is verifiable instead of forgettable. And steady inbound RMR means attrition stops dictating your growth math.
Most of our accounts came from a dealer program. Why build our own engine?
Because the dealer pipeline is rented, and you’ve seen programs change terms overnight. Search visibility in your own market is owned. It produces accounts under your brand, on your paper, at your monitoring margins.
Do you understand RMR multiples and why they matter to us?
Yes, it’s why every campaign we run for alarm companies is judged on monitored accounts created, not leads generated. New RMR compounds twice: monthly revenue now, multiple-of-RMR valuation later. Marketing that produces install-only work misses the entire point of this trade.
Find out who’s taking the monitoring calls in your market.
We audit your website, Google Business Profile, keyword visibility, and review presence. A prioritized action list, in your inbox within 48 hours. No pitch. No contract.
✓ Where you rank for the commercial monitoring searches in your market
✓ Google Business Profile gaps costing you map-pack calls
✓ Your top 3 actions, ranked by revenue potential
Get your free audit
Takes 2 minutes to request. Delivered within 48 hours.