We rank fire and security contractors. Only.
A generalist agency learns your trade on your budget.
Your service pages read like a brochure. Google reads them like one too.
The pages that win inspection and service searches are written the way the work is written: in permit language, at the trade level, for one county at a time. Most contractor sites are three columns of adjectives.
We start by finding the searches that turn into scheduled work, then we rebuild the pages those searches should land on.
Three levers, in order
Diagnose, rank, convert. Skip one and the other two stop paying.
Diagnose
We audit the site against the way a fire-alarm buyer actually searches, not against a generic checklist.
For exampleMonthly ranking report, keyword-by-keyword change, sent as a PDF you can hand to your boss.
Rank
Technical fixes first, then service pages in your permit language, then citations.
For exampleFourteen service pages rewritten to NFPA 72 and NICET language inside month one.
Convert
A page that ranks and does not book a call is a hobby, not a channel.
For exampleCall tracking on the header number, tied to a GA4 conversion event you can see.
You will not be explaining your trade to us.
NFPA 72·AHJ·ITM·NICET·red tag·monitoring RMR·FACP·annunciator·NAC·SLC·horn-strobe
Two people. You will talk to both.
No account managers, no junior handoff, no pooled inbox. The person who audits your site is the person who writes the pages and the person who picks up the phone.
David Turner
Technical SEO, design, and the build
David runs SEO, content, and AI search for a Los Angeles alarm company every day. Not as a case study, as the standing account. The same playbook comes to your site.
Every audit that leaves here is his: the ranking report, the keyword-by-keyword change, and the list of service pages costing you inspection calls.
A page that ranks and does not book a call is a hobby, not a channel.
Kiran Gopinath
Strategy, positioning, and brand
Twenty-five years turning hard marketing problems into go-to-market plans for Fortune 500 and Fortune Global 500 brands. That muscle now points at eight trades and one question: why you and not the other alarm shop in the county.
The positioning gets settled before a page is written, which is why the pages read like a trade and not like a brochure.
You will not be explaining your trade to us twice.
Send us the site. We’ll send back what’s wrong with it.
One document, no call required, inside two business days. Nothing to sit through first.