Your company does great work. Google just doesn’t know it yet.
Indigo Tones gets fire and security contractors found by the property managers, facility directors, and GCs searching right now. We turn search visibility into inspection contracts, monitoring accounts, and commercial installs.
Fire and security contractors who are serious about growing past referrals.
Most agencies learn your industry on your dime. Our team ran marketing inside a commercial security company before Indigo Tones existed. Every strategy we build is shaped around how you actually make money: inspections, installs, monitoring RMR, and service contracts.
Fire protection and electronic security. Nothing else.
No HVAC, no plumbers, no generalist client list.
We write for property managers, GCs, and facility directors.
NFPA, BICSI, and AHJ language baked into every page.
A marketing partner that already speaks your language.
Contractors notice the difference in the first conversation. No three-month industry lesson on your dime.
They knew what NFPA 25 was before I explained it. They knew what ITM meant. That alone told me they were different from every other marketing agency I had talked to.
We went from zero inbound calls from Google to having property managers find us for inspection contracts. It changed how we get work.
We tried Google Ads twice before with other agencies. Residential calls, wasted money. This time, the first call that rang was a property manager.
Curious where you stand against the contractors ranking above you?
SEO, Google Ads, and web design built for fire alarm and security contractors.
Stop paying a generalist to learn your industry. Three services, one focus: more inspection contracts, monitoring accounts, and commercial installs. Every engagement starts with a free audit. No commitment.
SEO for Fire & Security
Rank for the searches property managers and facility directors run when they need an inspection, install, or monitoring contract.
→ Found for every job you do, not just one
→ Google Business Profile and map pack
→ Content that answers your buyer’s real questions
Explore SEO →Google Ads & LSA
Commercial-only campaign architecture that filters out homeowners replacing smoke detectors and puts property managers on your phone.
→ Commercial-only filtering, no homeowner calls
→ Local Services Ads and Google Guaranteed
→ Call tracking and lead attribution
Explore Google Ads →Web Design for Contractors
Websites built to rank, survive a 15-second credibility check from a facility director, and convert before your competitor calls back.
→ A page for every job, built to rank
→ Conversion engineering and schema
→ WordPress you own outright
Explore Web Design →No long-term contracts. Month to month.
If we are not growing your revenue, you can leave anytime.
Find your trade. Every page is built around your work.
Pick your industry below. Each page is shaped around the contracts, certifications, and buyers specific to that trade.
Fire Alarm Companies
Inspection contracts, monitoring accounts, and commercial installs.
Fire Alarm Marketing →Fire Sprinkler Contractors
NFPA 13 installs, NFPA 25 inspections, new construction pipelines.
Sprinkler Marketing →Video Surveillance
Camera installs, remote video monitoring, recurring service contracts.
Camera Marketing →Access Control
Card readers, cloud migrations, tenant build-outs, property portfolios.
Access Control Marketing →Burglar Alarm & Monitoring
Commercial monitoring contracts and the RMR that builds company value.
Burglar Alarm Marketing →Structured Cabling
BICSI-certified installs, CAT6A and fiber, commercial build-outs.
Cabling Marketing →Nurse Call & Intercom
Healthcare facilities, assisted living, UL 1069 life-safety systems.
Nurse Call Marketing →Fire Suppression
Clean agent, kitchen hood, and special hazard systems.
Suppression Marketing →We measure calls booked and contracts signed.
Every engagement is wired for proof from day one: a tracked phone number, recorded calls (with consent), and every form fill tagged to the search that produced it. Your monthly report shows exactly which searches made the phone ring.
We do not learn your industry on your dime. We already know it.
Indigo Tones was built by people who came from inside the fire and security industry. We know what an inspection contract is worth and why a monitoring account matters more than a one-time install.
Answers from people who have been in the trade.
Do you really only work with fire and security contractors?
Yes. Our only clients are fire alarm, fire sprinkler, fire suppression, and electronic security contractors. No landscapers, no HVAC, no general contractors. This specialization means we understand your license types, your inspection cycles, your contract structures, and what a commercial property manager actually needs to see before they hire someone.
We get most of our work from referrals. Why do we need this?
Referrals are a great foundation and a poor ceiling. They cap at your existing network and dry up when a key contact retires or changes roles. The contractors winning commercial inspection contracts at scale have a parallel engine running: property managers and facility directors searching Google, reading reviews, and asking AI tools for recommendations. We build that engine.
What is GEO, and why does it keep coming up?
GEO stands for Generative Engine Optimization. It means making sure that when someone asks ChatGPT, Google AI Overview, or Perplexity for a fire alarm contractor in your area, your company is the one that gets named. Traditional SEO gets you on page one. GEO gets you into the answer. Both matter now, and the window to establish early authority is still open in most markets.
How fast will we see results?
Paid search produces inbound calls first. SEO and GEO compound behind it and become your lowest cost-per-lead channel over time. The honest pace depends on your market and your starting point, which is exactly what the free audit maps. We track calls and leads tied to their source, not vanity metrics.
Are we locked into a long contract?
No. Month to month, always. We do not believe in holding clients with paperwork. We believe in holding them with results. If what we are doing is not producing measurable pipeline, you should be free to walk. That said, SEO and GEO compound, so the contractors who stay consistent are the ones who win their markets.
What does it cost?
It depends on your market size, your competition density, and which services you want running. We do not publish pricing because the right scope for a two-truck operation in a mid-size city is different from a multi-location firm targeting major commercial accounts. The free audit is where we work that out and give you a clear picture of what investment makes sense.
What does the free audit include?
Your audit covers website keyword visibility across your service lines, Google Business Profile ranking and gap analysis, review presence and reputation signals, and a competitive snapshot of who is outranking you and why. You get a prioritized list of your top three highest-impact actions, ranked by revenue potential. Delivered within 48 hours. No pitch call required unless you want one.
If property managers are searching for what you offer, they should be finding you.
We audit your website, Google Business Profile, keyword visibility, and review presence across every service line. You get a prioritized action list within 48 hours. No pitch. No contract.
Get your free audit
Takes 2 minutes to request. Delivered within 48 hours.