Google Ads management that filters out homeowners and puts property managers on your phone.
Commercial-only campaigns for fire and security contractors. The paid competition in this vertical is thin, so your ad dollar stretches further here than in any consumer trade, as long as it only ever reaches the buyers who sign contracts.
Why did your last campaign waste money?
No commercial filtering, so you paid commercial CPCs for homeowners asking about chirping smoke detectors.
Local Services Ads sit above the paid results and charge per lead, not per click. Most generalists never set them up.
“Free,” “DIY,” “home,” “battery”: every one of those searches cost you money before anyone read your ad.
You got a PDF of impressions. You never learned which dollar produced which call.
The difference is in the build, not the budget.
“Fire alarm” broad match and hope
Only the searches a commercial buyer runs, never a homeowner’s
A dozen, added after the damage
Residential and DIY clicks filtered out from day one
Never mentioned
Set up, verified, and managed alongside search campaigns
Your homepage
Every click lands where it’s most likely to become a call
Clicks and impressions
Calls booked and leads captured, tracked to the keyword
6–12 month lock-in
Month to month, your ad account stays yours
Your budget never bids on a homeowner.
Every junk call has a search behind it, and we know which ones to keep out. From your first dollar, the homeowners, the job seekers, and the DIY-forum questions never reach your ad, so the only clicks you pay for are the ones that can turn into contracts. That’s the difference between commercial ad spend and lighting money on fire.
Median cost per click across those searches. Thin paid competition keeps clicks cheap.
Monthly US searches for fire alarm, sprinkler, and security services (Ahrefs).
Of calls tracked to the keyword and campaign that produced them.
The results above the results.
Local Services Ads sit above every paid and organic result, carry a Google Guaranteed badge, and charge per lead instead of per click. For licensed contractors, they are often the cheapest commercial calls available, and most fire and security companies have never been set up. We handle the licensing verification, background-check process, and dispute management for junk leads, so the channel runs clean.
→ Per-lead pricing: you pay for calls, not clicks
→ Google Guaranteed badge builds instant trust
→ Lead disputes filed for you, junk leads credited back
We report the calls and leads your ads produce, and we show our work.
Every campaign gets a tracked phone number and recorded calls (with consent), so the monthly report reads like a ledger, not a brochure: this keyword cost this much and produced these calls and form fills. When something underperforms, you see it the same month we do, and you see what we changed.
How a launch unfolds.
Build
Campaign architecture, negative list loaded, tracking numbers live.
Live
Ads serving on commercial-intent searches; LSA verification underway.
First commercial calls
Recorded and source-tagged, so you hear exactly what the buyer asked for. Your market sets the pace; you see it either way.
Cost baseline
Enough data to know your true cost per commercial lead and where to scale.
Ads questions, answered straight.
What budget do we actually need?
Most fire and security markets support a productive campaign between $1,500 and $5,000 per month in ad spend, because commercial CPCs in this vertical are low and competition is thin. The audit tells you the real number for your metro before you commit a dollar.
Do you mark up ad spend?
No. Ad spend goes from your card to Google, in your own ad account, which you own. Our management fee is flat and separate. You will never wonder how much of “the budget” was actually the agency.
Are we eligible for Local Services Ads?
If you hold a current contractor license (C-10, C-16, or your state’s equivalent) and carry insurance, almost certainly yes. We run the verification and background-check process for you. It’s paperwork, not strategy, and we’ve done it many times.
How do you stop residential calls from leaking through?
Several ways, working together. Your campaigns are built so residential searches don’t trigger your ads, the copy itself screens out consumers, and junk leads on Local Services Ads get disputed and credited back. A few will always slip through, that’s the nature of search, but they cost you dollars, not budgets.
Is this month-to-month too?
Yes. Same terms as everything we do. And because the ad account is yours, if you ever leave, the campaign history, the negative list, and the data all stay with you.
We’ll audit the campaign you already ran, for free, before you spend again.
Send us the wreckage. We’ll show you where the money went, what a commercial-only rebuild looks like, and what your market’s lead math should be.
Get your free audit
Takes 2 minutes to request. Delivered within 48 hours.