Indigo Tones Digital Marketing
Open DMP XR Series intrusion panel enclosure showing an XR150 control board with green POWER and COMM LEDs, a labeled zone directory listing Front Door, Warehouse, Office, Break Room, Side Door, Motion 1 and 2, and Glass Break, and a 12V 7Ah backup battery, illustrating marketing services for burglar alarm companies.
01 – BURGLAR ALARM SEO

We rank burglar alarm contractors. Only.

A generalist agency learns your trade on your budget.

8Licensed trades served
3Clients with live GA4 numbers
$2M+Tracked contract value
GA4Attribution on every engagement
White PIR motion detector mounted in a ceiling corner with a red status LED, and a door contact sensor visible on a blurred glass office door in a modern commercial lobby, illustrating commercial burglar alarm and intrusion detection installations.
02 – WHAT’S BROKEN ABOUT YOUR RANKINGS

Your service pages read like a brochure. Google reads them like one too.

The pages that win inspection and service searches are written the way the work is written: in permit language, at the trade level, for one county at a time. Most contractor sites are three columns of adjectives.

We start by finding the searches that turn into scheduled work, then we rebuild the pages those searches should land on.

Red tag exposure: an AHJ failure notice on a building you service can outrank your own service page.
03 – WHAT WE ACTUALLY DO

Three levers, in order

Diagnose, rank, convert. Skip one and the other two stop paying.

Diagnose

We audit the site against the way a fire-alarm buyer actually searches, not against a generic checklist.

For exampleMonthly Ahrefs pull, keyword-by-keyword delta, sent as a PDF you can hand to your boss.

Rank

Technical fixes first, then service pages in your permit language, then citations.

For exampleFourteen service pages rewritten to NFPA 72 and NICET language inside month one.

Convert

A page that ranks and does not book a call is a hobby, not a channel.

For exampleCall tracking on the header number, tied to a GA4 conversion event you can see.

05 – THE VOCABULARY WE ALREADY SPEAK

You will not be explaining your trade to us.

NFPA 72·AHJ·ITM·NICET·red tag·monitoring RMR·FACP·annunciator·NAC·SLC·horn-strobe

8Licensed trades served
GA4Attribution on every engagement
$2M+Tracked contract value
Fire and securityThe only verticals we take
06 – GET THE AUDIT

Send us the site. We’ll send back what’s wrong with it.

One document, no call required, inside two business days. Nothing to sit through first.

One reply from a person, inside one business day. No sequence, no drip.