Three services that turn searches into signed contracts.
SEO, Google Ads, and web design for fire alarm, fire sprinkler, and security contractors, each built around how property managers and facility directors actually buy. Pick the one that fits where you are, or let the audit pick for you.
How the three services work as one system.
Calls this month.
Paid search puts you in front of buyers while everything else is still compounding.
Calls forever.
Rankings and AI answers become your lowest cost-per-lead channel over time.
Closes them.
Every click lands on a site that passes a facility director’s 15-second credibility check.
Ads buy time. SEO builds the asset. The website converts both.
Get found for the searches that produce inspection contracts.
Facility managers do not search the way brochures talk. They search the way the job happened: urgently, at 7am, after a failed inspection, and a different way for every job you run. One generic page cannot answer them, so we make sure the contractor they find is you, on Google and in the AI tools they now ask first.
→ Found for every job you run, not just one
→ Google Business Profile and map pack ownership
→ Named in AI answers (ChatGPT, AI Overviews, Perplexity)
Commercial calls, not homeowner noise.
Fire alarm searches have almost no paid advertising competition. Your ad spend goes further than in any consumer trade. The catch: without commercial-only filtering, your budget buys homeowners with chirping smoke detectors. We make sure the calls that come in are property managers, not battery changers.
→ Commercial-only filtering before your first dollar is spent
→ Local Services Ads and Google Guaranteed setup
→ Call tracking that reports contracts, not clicks
A website that survives the 15-second credibility check.
Before a facility director calls, they look. License number, proof of commercial work, the exact service they need named on the page, checked in about 15 seconds, on a phone. We build WordPress sites that pass that check, load fast, and you own outright. No proprietary builder, no hostage hosting.
→ Found for every job you do, built to rank
→ Conversion engineering: clickable phone, short forms, schema
→ Your hosting, your logins, leave anytime
Which service should you buy first?
“The phone is quiet right now.”
Ads first. Paid search and LSA are the fastest route to commercial calls while the longer plays build.
Start with Google Ads →“We’re invisible on Google.”
SEO first. If competitors own every inspection search in your market, the rankings asset is the priority.
Start with SEO →“Our website embarrasses us.”
Web design first. Traffic sent to a site that fails the credibility check is money spent making a bad first impression.
Start with Web Design →Not sure which describes you? The audit tells you, with your own market’s data.
Hub-level questions, answered straight.
Do I need all three services?
No. Most clients start with one, chosen by what their market data says is the cheapest win. The three compound when they run together: ads validate which keywords convert, SEO captures them permanently, the site converts both, but we’d rather start you on the right one than sell you all of them on day one.
Which service gets results fastest?
Google Ads and Local Services Ads. Campaigns go live quickly, and commercial calls typically follow at a pace set by your market’s competition. SEO and GEO build more slowly, then keep compounding. Web design pays off the moment traffic hits it.
Can you take over from another agency?
Yes, and we do it often. We audit what’s already running before we touch anything: existing rankings, ad accounts, and tracking stay intact while we rebuild around them. You keep ownership of every account and asset, including your ad account history.
Month to month, really?
Really. No annual agreements, no early termination fees. We keep clients by producing inspection contracts and monitoring accounts, not by paperwork. If the numbers stop making sense, you leave with everything we built for you.
Not sure which lever to pull? The audit tells you which one is cheapest in your market.
We pull your rankings, your competitors’, your Google Business Profile gaps, and your review presence, then tell you which service moves revenue first. Yours in 48 hours, no pitch.